Lucy+ is a Vietnamese-based plus-size fashion brand in Vietnam since August 2022 — created for fuller forms, thoughtful movement, and quiet impact.

We design with one focus: to create pieces that feel like they belong to you, before you even try them on.

We start with fabric. We let it speak — its weight, its drape, its rhythm. Then we sculpt around the body — not to flatter, but to follow. To honour your shape as it is now, and as it changes.

Our sizing system is simple:

Number 1. Number 2. Number 3.
Because no one should be called “extra” anything.

All pieces are produced in small runs, in Vietnam, by skilled hands. Our silhouettes are intentional — strong yet soft, structured but fluid. Designed to move with your life, not dictate it.

Lucy+ is not seasonal.
It’s not trend-led.
It’s a growing language — of form, texture, and self-respect.